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We’ve all read and seen how powerful video marketing is these days. But, is it the only tool that small business owners need? I think so.

Hi there internet fans, Ryan Perry and in today’s video blog let’s talk about marketing tools. And the fact that I think video is the only marketing tool that you need in order to be successful. That doesn’t mean that you don’t need Facebook and Twitter, but at the core of it all. Video is going to be the primary tool that can really drive your business forward. And let me explain why. First of all, we all know that marketing for small business owners, these are people that have a local audience, wearing multiple hats. They’re working way more than 40 hours a week and they’re trying to compete in a very noisy and cluttered environment. And you know the real question is how do you separate yourself from the competition? Well for me, in my business, it’s all about me. For you, in your business, it really should be about you. There is no other you out there and the best way to let people know is through video marketing.

I want to share a couple of examples with you. Case studies if you will. Ones with an estate attorney and one is with a chiropractic. But first, let’s talk about some real live research numbers on the power of video. I’m sure almost everybody out there knows that a picture is worth a thousand words. Well, did you know that Forrester Research did a study and found out that one minute of video is worth 1.8 million words. Now think about it. Who’s going to actually take the time and energy to read 1.8 million words but are willing to watch one-minute worth of video?

Another great statistic comes from Forrester Research. And that is the chances of getting a page one, that is the first page of Google ranking, increases by 50. Five zero. 50 percent with video. Now another way of thinking about that is if you do not have video. It’s 50 times more difficult to rank a web page on the first page of Google. Let that one sink in for a little bit.

If you contemplated doing Facebook live videos. Get this. You are ten times more than likely to get comments on a live video then a regular video upload on Facebook. And see how Facebook is looking for engagement. The more engagement, the more visibility, the more visibility, the more likely you are going to sell products. So live video on Facebook is a powerful tool. I could go on and on about video statistics and how powerful video is for small business. But let’s shift gears and let’s talk about the personal aspect of video. And a couple of local case studies.

The first one I want to talk about is an estate planning attorney, who when they launch their website had zero visibility on line. And really were starting from scratch. And we started out with a video campaign. And that is a video blog. Simple talking head videos like this where you stand in front of a camera hit record and start talking about your industry. I had the client set up on shooting four, videos four videos a month. and it was a little sporadic. That’s why I threw up three. Sometimes I get two, sometimes I get four. But, what shifted was it about six months this client started getting calls from prospects going, ‘hey I saw your videos online and I want to schedule appointment’. So not only was the video creating the visibility that we’re talking about. But it was also creating conversion. People were able to connect with this estate planning attorney through her videos and went wow I like this person, she’s smart she’s competent. This is the person I want to do business with. And she was able to close more business faster. And in and I think about two years or so almost 25 percent of her business was through online. Since we had started out from scratch, this was pretty much all brand new business that was coming in through the web. And that was just doing four videos a month. Uploading them to YouTube and then embedding them into her web site as blogs. Very, very powerful.

The second case study I’d like to talk about is a chiropractor who opened up a second office in another town and said ‘Ryan, what do I do? How do I get visibility to let people know that I’m down in this other city?’ And I go, ‘Well it’s pretty simple. We’re going to shoot some videos about chiropractic and we’re going to really target the specific city that you’re working in.’ Which happened to be Tiburon. And if you take a look at this screenshot I took. This was a few years back. You could see how powerful it is. Not only were we able to get website ranked number one on Google, but three of his videos rank number two, number three and number four. Essentially lock in the first four positions on the first page of Google. Now think about that. You only have 10 positions in the first place. And we were able to lock out the top four positions by using video.

I have consistently used just video marketing tactics, along with blogging, along with social media. But we’re using that video in the blog. We’re using the video in their social media campaigns to drive first page ranking for countless clients over the years. You can do the same thing. All you got to do is start shooting video. If you’re not sure what to say. Go ahead and download my free Ultimate Content Creation Guide in the link below. The great thing about this guide is that walk you through, step by step, how to generate content for your video blogs that are relevant for your target audience.

What about you? Would you agree that video is the only marketing tool that small business owners need in order to grow their business? I’d love to know, by leaving your comments below. That or leave a thumbs up or thumbs down to let me know. And be sure to subscribe to the channel above.